IEM is a powerful business intelligence tool designed for your business, that allows you to analyze data from internal and external sources, compare it and build the best strategy to boost your sales and performances.
With IEM you will be able to improve the success of your lead generation activities, the accuracy of your E-commerce product sheets, understanding which products in your catalog to focus on, optimize your Customer Care activities, set up Upselling operations to your clients, analyze acquisitions and conversions, reduce customer abandonment rate and much more.
IEM helps you to create detailed buyer personas, learning how you acquired them, how to keep finding them, but most importantly, what you can do not to lose them.
Acquisition channels
IEM produces trend charts with reference to sales (in terms of absolute turnover, relative turnover and number of orders) divided by acquisition channel.
Territory
IEM produces metrics and graphs that can describe sales by age groups, producers, brands and individual items categorized by selected territory down to individual zip code detail.
Producers
IEM produces metrics and charts that can describe sales by territory, age groups, producers, brands and single product.
Item details
IEM produces a detailed report on the sales of each item, highlighting the price fluctuation and its impact on the turnover.
Customer acquisition
IEM delivers metrics and charts that define “Buyer Personas” by categorizing customers by type, gender and age range. In addition, IEM provides details on acquisition sources.
Dormant customers
IEM provides a complete report on dormant customers, detailing their profile so that retention strategies can be optimized, thus maximizing the efforts of taking these clients back.Interactions
Characterized by an intuitive user interface and dynamic charts, IEM interacts with the main e-commerce, sources and data analysis platforms used.
