What is IEM?
IEM is an Italian company specialized in data science, business intelligence and machine learning.
The solutions developed and offered by IEM allow you to analyze, manage and optimize data, in an ethical and smart way and in compliance with privacy regulation (GDPR) and data protection.
With IEM solutions you can manage, in a centralized platform, statistics and data coming from all sources, internal and external to your online business, simplifying and driving decisions.
IEM is your digital consultant, always with you. The platform will allow you to get and blend data intelligently, providing the right inputs to boost your marketing activities to the next level.
Easy to use in just a few clicks. Thanks to the study of the main techniques in the field of design and user interface, IEM provides complete dashboards describing users behaviors.
It helps you drive your marketing strategies not wasting your time.
It cuts down on paper reporting providing all statistical data always at your fingertips.
The most interesting data from all sources (E-commerce, Facebook, Google Analytics, Google Ads, etc.) used by marketers and professionals are brought together in one single tool.
Based on the source of acquisition, IEM can provide you with details of your customers' behaviors.
You can get the detailed performance of your advertising campaigns, including the main KPIs, to monitor their effectiveness.
IEM integrates real time data from your online business together with data coming from past activities (from 12 to 36 months).
You'll be able to find out how to plan loyalty strategies for customers by thoughtfully considering their buying behaviors and interactions.
IEM will help you to segment your Customer Base, exporting all data to CSV and Excel, to enhance remarketing campaigns on existing customers.